Rise of the Silver Surfers

According to Heather Hopkins, a Hitwise Intelligence Analyst, it seems that those aged 55+, so-called silver surfers, are set to overtake 35-44 year olds as the demographic age group representing the largest share of UK Internet visits. Those aged 55+ represented 22.0% of UK visits to all categories of websites in the four weeks to 12th May 2007, up 54% since 2005 and 40% since 2006. This compares to 23.5% of Internet visits from 35-44 year olds.

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